What were your New Year’s resolutions? Lose some weight, read more? For the creators of Twitter, the goal for this year is turning an obsession into a revenue-generating enterprise. “We need to build a business out of Twitter – that needs to start happening in 2010,” Biz Stone tell the Financial Times.
To reach that goal, Twitter will double its workforce from 100 after doubling it in 2009. The co-founder supplied a rather generalized answer to just how it plans to get serious: “deliver tweets that are interesting and relevant to you that you didn’t know you wanted to see till you saw them”
In December, Twitter ended the year profitable. The San Francisco, Calif.-based company made $25 million from two search deals with Google and Microsoft, according to Bloomberg. For much of last year, onlookers questioned whether Twitter could turn 140-character messages from celebrities and marketers into a viable money-making venture.
Possibly wanting to answer those critics, Stone said “runaway growth forced us to stay simple.”
[Via Financial Times]
