Celebrity news site TMZ Sunday night confirmed it will launch a website focused on sports. TMZ’s Harvey Levin said there is little difference between Hollywood and well-known athletes.
“I don’t really see a difference between a sports star and a celebrity,” Levin told The New York Times. When word of Tiger Woods’ one-car auto accident happened, TMZ’s ears perked-up. “We immediately jumped on that and said we have to dig deeper,” Levin told the paper’s media reporter Brian Stelter.
TMZ became the center of some gossip last week when TMZ ran an ad on sports site DeadSpin promoting its scoops.
The AOL-owned site has seen its annual revenue fall to $12.7 million for the first nine months of 2009. In 2008, TMZ online earned $25.4 million.
[Via NYT]
