Technorati, the blog search engine with an identity crisis, is now set to become a blog. In an e-mail, Technorati said it would unveil its revamped mission in October.
“Beginning in October, Technorati will feature original content on the site written by bloggers just like you! This is an amazing opportunity to give your writing vast exposure, become known as an expert in your field/s of interest, and to join a vibrant writer community,” The Next Web quoted a Technorati note to bloggers. Soon afterwards, Technorati removed a contact page mentioned in the email, according to Tech Blorge.
What might be the reason for the change? Some believe the switch is designed to regain some of the thunder Google stole when it began indexing blogs.
“Search engines lap up original content, and with Google already counting 60,400+ links pointing to the Technorati domain, the site could rank highly for all sorts of fresh content. If Technorati can produce even semi-readable articles, it could see a linear increase in traffic over time,” wrote Mashable.
The question is will Technorati have any better luck than its previous incarnations.
