The sites that interest advertisers the most are ones that can deliver the most passionate readers, something blogs are particularly adept at.

While GPTB sites may attract the paid-link arena, advertisers are looking for more than curiosity. It’s sort of like the difference between an Adsense promotion that goes out whilly-nilly to millions of disparate blogs and a granola ad positioned on a rice-lovers blog attracting environmentally-conscious, wealthy and above-average educated readers.

Would you include paid reviews like SR, PPP and the rest of the get-paid-to-blog companies out there?

I’ve noticed there have been so many GPTB websites coming up recently and I think we can attribute this to this study you blogged about.

First, blogs have more potential to create greater ‘bang for the buck’ for their ability to deliver highly-motivated and vertical niches compared to general online media which relies on a huge cross-section of Internet users.

The second is that while the population of blog creators is relatively stationary, blog readers are still on the rise with a more than 10 percent jump in overall readership expected in just a four-year period.

While not meteoric, that upward trend is something the television or newspaper industry would love to see.

This is such a great little post. I’m glad to see that we bloggers are finally getting peoples attention. Up from 54% to 67% actually seems low to me. I thought there were more blogoholics like me!