Peralty To Join PicApp After Blogging Pro Departure

David Peralty, Splashpress Media’s marketing director and Blogging Pro leader, will head blogger outreach for Israeli-based PicApp. He left after never becoming accustom to the Splashpress environment, Peralty said during a podcast aired Friday evening.

“It’s a big company, and I wasn’t really used to that environment,” Peralty told Jeff Chandler on WordPress Weekly. Although he said the two parted ways amicably, Peralty preferred the startup environment of smaller companies, such as Bloggy Network, his former employer.

In 2007, Peralty became Splashpress Media’s Marketing Director after the U.K.-based blog network purchased Blogging Pro and a number of other sites owned by Bloggy Network.

Friday morning, Splashpress Media Editor-in-Chief J. Angelo Racoma announced Peralty was out and he would be taking his spot as leader at Blogging Pro.

Peralty’s new employer, PicApp is behind a service that lets bloggers use Getty or Corbis images for free. The images include embedded advertising, providing an alternative to bloggers using copyrighted photos without permission.

The former Splashpress marketing head said he was surprised his former employer posted a message announcing his departure.

“I was actually kind of surprised they published that post because it might be detrimental to business,” he said. Often, when a blogger publicly identified with a site leaves, traffic can fall, he said.

Asked by Pro Blogging News why he left without alerting readers, he said he wanted to make a “quiet exit and let the Splashpress team fill the void in any way they saw fit.”

Peralty said he found the PicApp job through Darren Rowse’s job board after first approaching other companies, including several other blog networks.

Photo: Flickr