Compete Tops One Million Visitor Mark

Internet measurement firm Compete said Wednesday it passed the one million unique visitor mark in April. The news follows the company’s recent one-year anniversary.

“The response to Compete.com has been overwhelming,” said Gregg Poulin, general manager of Compete.com. “We will continue to add new offerings this year to meet this growing demand as marketers look for new insights into consumer behavior online.”

In April, Compete rival Amazon-owned Web measurement firm Alexa junked its reliance on a toolbar to gauge the popularity of sites, overnight changing the ranking of millions of blogs.

Although announced as a way to better reflect interests and habits, bloggers viewed the change as Alexa updating its measurement audience to deal with Compete.

Compete and open measurement company Quantcast used several methods to determine rankings, In April, Compete passed Alexa in traffic.