For those interested in reaching the over-40 crowd (of which I count myself), here’s a tip: make yourself a trustworthy brand. That’s the findings of a survey by Third Age and JWT Boom.
The survey found 67 percent of Internet users over 40 were not interested in writing blogs, followed by a 63 percent lack of interest in social networking.
However, the survey does point to some possibilities for reaching the age group in other ways, most notably e-mail.
[click to continue...]
{ 0 comments }
The Sugar blog network is leaving the NBC fold, deciding to end an advertising revenue sharing deal. The move comes as NBC adds BlogHer to its women’s-oriented online channel.
Sugar Network CEO and publisher Brian Sugar said it had become “silly” to give NBC a 50 percent cut of advertising money when that amount could hire a team of 20 to sell in-house ads.
[click to continue...]
{ 0 comments }
Are your words being “scraped” by another site, appearing without your permission? That frustration is particularly irksome for the more than three million bloggers on Automattic’s WordPress.com. Our friends over at Plagiarism Today point out an unofficial site exists to help people. The following is a guest post from PT’s Jonathan Bailey.
[click to continue...]
{ 0 comments }
Giant tech blog Tech Crunch is bemoaning Tuesday’s acquisition by GigaOM Media of jkOnTheRun, a mobile devices blog based in Houston.
“One Less Independent Blog In The World,” screams the headline for a story written by tech blogger and entrepreneur Michael Arrington.
Arrington sees the move by the GigaOM Media network, spawned by Om Malik, as confirming his theory that little quality independent blogs will be rolled into larger networks that will be acquired by even larger media companies, finally shattering the image of blogs as independent voices.
But wait. The Tech Crunch creator holds out promise for those bloggers toiling away for a few Adsense pennies - and the comment harkens back to the days of corporate America.
“They keep the larger blogs honest, and the best of them will grow into large properties in their own right,” Arrington wrote.
Yes, my friends, the circle is unbroken. Blogs - once the outsider to the big media - are still viewed as outsiders: this time to the big blogs.
{ 0 comments }
When there is news about someone dumping their day job for a full-time gig as a professional blogger, it usually involves a journalist, a designer, or analyst. Not often do we hear of physicians tossing the stethascope in favor of the snarky headline. But it is the case with the MD behind Mac Rumors, an Apple fan site created by Arnold Kim.
[click to continue...]
{ 0 comments }
San Francisco, CA – AdBrite, the Internet’s Ad Marketplace, announced Monday that over 70,000 websites are now part of its advertising network. The company also unveiled a new Behavioral Targeting product it claims is the first to target such a wide audience.
The 70,000 market was set in June, less than six months after passing 50,000 member sites in January. AdBrite said it is second only to Google among number of sites. The advertising network said it serves ads to eight of the 20 largest U.S. online media properties.
AdBrite also announced a new Behavioral Targeting service, Open Targeting Exchange (OTEx), allowing advertisers to show ads to users interested in purchasing products or services spanning 14 major categories and over 3,000 sub-categories.
[click to continue...]
{ 0 comments }
Simon over at Bloggasm pointed us to some detective work he did regarding an apparent boost in traffic to Gawker Media sites, such as Gawker and Valleywag. Simon says (I know) that traffic to Gawker sites overall rose 40 percent in July, with Valleywag and Jezebel seeing an 83 percent jump, according to Sitemeter stats.
This traffic boost comes just as Gawker chief Nick Denton slashes pay-per-view bonuses to $5 from the $7 ppv figures cited earlier this year. In a classic memo, Denton told employees it could have been worse, according to Radar Online.
“[Gawker Media Managing Editor] Noah [Robischon]’s calculations would suggest a rate of $4.15. I’ve got it up to $5.00 per 1,000 views. Not as bad as it could have been, and you would still all have been in the black if this rate had been applied retrospectively, but it will still demand higher targets for each of you.
So, more page views, but lower pay and more lashing from the head-honcho. The term “sweat shop” is becoming more apropos for some high-profile blogging outfits.
{ 0 comments }
We have moved to Chris Pearson’s Thesis in preparation for the launch of our blogging content business. The professional theme is well-suited to Professional Blogging News as it is uses the blogging platform to its utmost. Along with being optimized for search engines, the theme also uses the best typography available online.
Leave a comment on whether you like this look or our previous one.
Professional Blogging News has been largely idle for the past few weeks as I’ve prepared a series of sites, the hub of which is Associated Blogging. Professional Blogging News content is now syndicated through AB and will be available for reprint to Associated Blogging Members.
Professional Blogging News has expanded its coverage beyond the financial aspect of professional blogging to also report on the content deals being made between traditional media and bloggers, such as the recent $30 million acquisition of PaidContent.org by the UK-based Guardian Group of newspapers.
I’m working on a posting schedule, so readers can known when certain features will appear. The weekend will be devoted to opinion pieces from yours truly, for instance. We’ll also post a masthead of new contributors as well as continue accepting applications for contributors.
In that regard, August 1, we will be launching the following blogs, all of which will be syndicated through Associated Blogging. (If you’d like your posts syndicated, and receive more attention for your blog, we encourage you to contact us.)
The blogs set to open are:
Wired Consumers (a blog covering Amazon, eBay, PayPal, iTunes and other similar services.)
Wired Wall Street (a blog covering the deals and financial up-and-downs of technology firms.)
Wired Environment (a blog providing ways for everyone to stay geeks, but in a ‘green’ way.)
Wi-Fi Reporter (the world is cutting its leash and going wireless. this blog covers that movement.)
{ 0 comments }
Just a note to users we will be updating to WordPress 2.6 Saturday. Let us know if you encounter any problems accessing the site or reading the news. Stay tuned forsome other interesting announcements about the future of PBN.
{ 0 comments }
There are still two weeks to apply for guest contributors to Pro Blogging News. Benefits include greater public recognition for the blogger, multiple links to the blogger’s site and/or rss feed and a learning experience for future guest blogging. Bloggers also receive a portion of advertising revenue.
We are also offering contributing writer positions (with the same benefits as those described above) for the following blogs that will launch August 1:
To apply, use the “Contact” link.
Ed
{ 0 comments }
